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Are you tracking your website through Google Analytics (GA4) and don’t know how your website and your visitors are performing? You roughly understand how the visitors are i teracting with your website but you’re not sure if they are following the sales flow/funnel that you designed? Do you think there are bottlenecks in your website flow that mig t be blocking or discouraging the visitors to go past a certain point of the website?

You can get the answers to this and other important business questi ns just by analyzing the data of your GA4 account. At LA Consulting Corp (LACC) we provide detailed audits of the website and its GA4 data that helps clients in understanding ore about their traffic so that they can make more informed business decisions. What we cover are:

Traffic analysis: which channels are sending quality traffic that are highly engaging and are converting as well
Customer journey: the top landing pages that are browsed and how the use s proceed to any next page. What are the exit and the bounce rates
Device Category: How are users responding to different device categories (Mobile, Desktop, Tablet). Is there any difference in the engagement and conversion rate for these categories?
Conversion/Goal Analysis:any end goal that the website is currently tracking we can review its performance, the rate at which the goal is being triggered, where the traffic is coming from that is converting etc.
Competitor analysis: Website review of the competitors to learn more about their business funnels
Bottlenecks: Highlighting any bottlenecks on the website that might be stopping conversions
Conversion Rate Optimization (CRO): Areas of optimization on the website (UI) that can help visitors to follow a funnel towards conversion.
Best Sales Time: What the best hour of the day, day of the week and days of the month for conversions
Retention rate:What is the retention rate and stickiness of the website

The audits are not just limited to the areas above but you can ask your specific questions as well that might help you understand your traffic better. These tailored questions help in getting a better idea of what the customers are looking for on the website and whether the website is able to provide them the exact thing they are looking for. These customized questions could be something like:

1) Were the users looking for the authenticity of the business/website?
2) Were we (as a website/business) able to provide the authenticity of the business/Website?
3) How much time did it take for paid users to convert?
4) How many users went to the business end of the website?
5) What is the Exit and Bounce rate status? Do we have any plans for users who are leaving the site? Exit intent popup?
6) How much ‘convincing time’ was required?
7) What is the Drop off rate on the checkout flow?
8) How many failed orders we received and what are the general reasons? (Requires additional tracking)
9) Is there any difference in Conversion Rate with respect to ‘Device Categories’?
10) Are there any possible pain points in the whole funnel checkout process?
11) Which channels are driving the highest average order value (and why)?
12) What is the typical journey that users take through the website?
13) Which attribution paths show the most value, in terms of driving direct purchases, as well as assisting in purchases credited to another channel?

By having the answers to such specific business questions, you would be able to optimize the performance of your paid ads, social media efforts, checkout funnel and much mu h more.

Here at LACC we go in depth with the audits so that the clients understand their web ite and their audience better. Our regular charges for these audits are different but as a marketing effort, we would like to offer a basic version of the audit for FREE for our customers. This way you would be able to see our work and judge if you would want to proceed with the full audit.

(Scatterplot that shows daily revenue generated over the period of the last thirty da s with respect to different traffic sources)

The Free Audit report (1000 words) will contain:

Traffic Analysis: which channels are sending quality traffic that is highly engaging and are converting as well
Customer Journey: the top landing pages that are browsed and how the users proceed to the next page. What are the exit and bounce rates
Device Category: How are users responding to different device categories (Mobile, Desktop, Tablet)? Is there any difference in the engagement and conversion rate for these categories?
Conversion/Goal Analysis: For any end goal that the website is currently tracking we can review its performance, the rate at which the goal is being triggered, where the traffic is coming from that is converting, etc.
Google Pagespeed Analysis: this helps in understanding the payload of the website, the time it takes to load on Mobile and Desktop devices

Our team of auditors have a background in Conversion Rate Optimizat on (CRO) and their keen eyes will be able to spot any growth or optimization areas, which if tackled correctly can increase the overall conversions. We have suggested various on-page changes to our clients in the past that have helped them in giving more exposure to an ‘opportunity in making’ and they eventually saw fruits of those calculated UI/UX hanges that they made.

Book your audit today to learn more about your website and your tra fic and make more informed decisions for your next marketing optimization, budget alloc tions, UI/UX design changes, Social Media activities and more.